“How do you figure out your niche?” – I hear from coaches who have struggled to attract clients consistently for over a year while branding as a Life / Transformation / Co-Active / Professional / etc / COACH. … And eventually realise that they NEED a niche (at least when starting out!) in order to be able to attract clients to their practice consistently.
If you’re still resisting this idea (like I have for the whole 1st year of poverty in my coaching practice), then take a few more months before coming back to this post. Bookmark it in the meantime 😉
I do a lot of work helping coaches figure out their Niche in my www.theFullyBooked.coach Business Mastery programme. Because it is THE most fundamental thing to be able to build out a brand and a business.
How do you even write a post here, without speaking to someone in particular? It won’t stand out amongst all the noise…
Anyway, if you’re soooo done struggling without a niche, take a look at this model I designed, taking inspiration from Ikigai – to help you figure out your Zone of Genius in coaching.
Reflect on these 4 elements and find your SWEET SPOT (then drop it in the comments or DM, so I can share my feedback on its viability):
1) 👑 POWER – an area where you have (at least a degree) of credibility and experience (eg role, sector, a stage of life).
As a skillful coach, you WON’T USE your ‘experience’ in that space in coaching sessions. But in the current (quite saturated) world of coaching, it’s hard to consistently sign up clients who are, for example, entrepreneurs, if you never ran your own business.
It’s possible! But you’re swimming against the current, competing with coaches who are also talented plus have that experience.
Even though I worked with a number of CEOs without ever being one, I found it hard to consistently attract more CEO clients.
2) 💖 PURPOSE – genuine passion to coach people in that space.
Yes, we can coach anyone on any topic. But let’s be honest – we feel more fulfilled and excited helping clients achieve certain results over others, and it comes through in our marketing and enrolment conversations.
3) 🦸♀️ PEOPLE
Circle of Colleagues, acquaintances, friends. You intimately understand their joys and struggles, you speak their ‘lingo’, and know the right questions to ask in coaching sessions.
Which Circle of your connections do you feel most called to help? What do they have in common?
4) 💰 PROFIT – choose an audience who can pay the rate that feels right for you and can sustain your practice long-term.
Sure, have a few ‘compassion spots’. So far as you have your profitable ‘core niche’ figured out.
I have a workshop coming up for Coaches GAMEPLAN FOR £5K MONTHS – where we do this exercise more in-depth and I describe what to do next once you get more clarity on your niche.
All May spaces are now taken, you can book yourself in for June: https://calendly.com/fully-booked-coach/1?month=2023-04
Have fun exploring!
