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Attracting clients

Get coaching clients on LinkedIn via sharing content

By Attracting clients, Enrolling clients, LinkedIn No Comments
A Coach recently asked me: “Should I reach out to people who engage with my content on LinkedIn?”

Here’s my answer 👇
There are 2 great ways to bring aligned clients to your practice – you could wait for them to come to you or take the lead to invite them to a dance 💃If you choose to WAIT – then you’d need to create lots of great content and events for people to get to know you, and wait for someone to reach out when the time feels right for them.It brings some of the highest quality Prospects to you, but typically it’s a very, very long-term strategy.Your ideal client may feel shy to reach out or is simply procrastinating to connect, even if what you have to offer is VERY relevant for them right now.So, they may actually appreciate some encouragement and a warm welcome from you.Also, if you have only recently started building awareness of your work – you will sign up clients sooner if you engage
with your audience PROACTIVELY.Especially if you’re reaching out to warm Prospects who had an experience of you via your content or live events.

So, the answer is a resounding YES,

when you see the same person engage with a few pieces of your content or join your Live session – I would reach out and ask them for their key takeaways.

And, if they respond, get the conversation flowing and eventually (if relevant) invite them to an intro call with you.

I’ve been running my coaching practice for the past 6 years.

And I’ve always found that reaching out to your potential clients directly is the surest and fastest way of getting your practice booked out with aligned clients.

How about you?

Do you see better results in your practice when a potential client initiates the connection, or when you take the lead?

12 weeks to build a coaching business?? I doubt it 🤔

By Attracting clients, Business tips, Client love No Comments

Hey Coaches! You know those programs that promise to help you build your biz in just 12 weeks or less? 🤣😂🤣

Ask any solonpreneur how long it took them to get their business off the ground.

What do you imagine they would say?

Let’s be real, building a successful business takes a whole lot of trial and error and takes years, not just weeks.

Now, those 12-week programs may sound good in theory, but in most cases only a handful of clients actually get the results they promise, leaving many coaches feeling disappointed and without proper support past the program expiry date.

I’ve myself taken those 12-week programs, and was left high and dry at the end of most of them.

After a few quick successes during the course, I wasn’t sure how to repeat initial success without support on new client’s objections, tweaking my lead generation process, dealing with my saboteurs etc…

That’s why when I was creating the Fully Booked Coach program – I knew I gotta offer at least 6-month of granular support for the same investment that those ‘quick turn-around’ programs do.

So that you can sign up a few clients in the first 3 months but also repeat and drill down the learnings into your muscle memory in the next 3 months.

And the best part?

I also offer a lifetime support for ALL program alumni through our regular RECONNECT sessions

(that’s what one of my recent clients is referring to in this lovely WhatsApp msg).

Creating a successful business is a whole different ballgame than just landing a job – you land it and you’re good for years.

Even after nailing it for years now, I notice that I still freak out a little at the start of EVERY SINGLE QUARTER wondering if I’ll manage again to sign up my next 10 clients.

Hence, when you decide on the right business coaching program for you – make sure it provides ample support during (opt for small groups for sure!),

and lots of TLC 💖 after you leave the program.

Cause you’ll need it.

As a boutique Business Coach, I only take on 2 new clients a month, giving me the time and focus to support each one of you in a granular way.

I’m there every step of the way, whether it’s reviewing your website, LI posts, lead gen messages, or dealing with self-sabotaging thoughts.

If this sounds like the kind of support you’ve been searching for,

WhatsApp me on +44 795 1986 400 and let’s chat about how we can help you bill €5-10k euros each month.

I’ll share our requirements for participating too.

But hurry, we only have 2 spots available this Feb! So let’s do this thing! 🤗

Hugs,
Your Personal Business Fairy 🧚‍♀️

***

If you’re a solopreneur reading this – it would be awesome if you could share in the comments how long it took you to start feeling relatively stable in your business?

So we can clear up the myths together 🙂

How to use Chat GPT to attract coaching clients 🤖

By Attracting clients, LinkedIn No Comments

Is Chat GPT your new content writing BFF or the evil twin to your authentic voice? Let’s explore👇

My honest view is that Chat GPT is great news (especially for us coaches) as there is no more hiding behind generic “5 tips to run effective meetings” posts that bots can now write in a blink of an eye.

We finally have no option but TO BE REALin order to stand out!

To share our own stories and experiences that can empower and inspire others to take courageous steps too.

AI is great for scrapping internet for the best tips and ideas on a topic and bringing it together in a readable format.

BUT

The output is often a yawnfest. And it definitely doesn’t get much attention in LinkedIn’s newsfeed belt.

It’s not YOU! You are UNIQUE.

Ok, maybe one day AI will figure out how to be as funny, quirky and real like you.

But at the minute it can’t do that.

Is there a way for content creators to still benefit from this bonkers technology?

Of course.

Here’s how I decided to work with Chat GPT:

1. As a 1ST DRAFT ✍️

I input my “thought spaghetti” and ask Chat GPT to turn it into a more coherent post.

But I NEVER use it as the final output.

I often find the ideas are a touch boring (many people said that before), but it suddenly brings me a FLOOD of ideas I’d like to share INSTEAD.

So I end up rewriting 90% of what’s in the draft

BUT

it massively helps me avoid the “blank page” anxiety. I now write content twice as fast thanks to that!

As I add my own stories and re-write it in my own voice – the end result is a post that feels unique, authentic, and totally me!

2. For FINAL TWEAKS 🏁

Other times I create the 1st draft myself and then ask Chat GPT to make it more compact (I can be quite a talker), and fix grammar.

Again, that saves me lots of time thinking about what to loose.

THE VERDICT? 🤖

I think AI can be a great tool to get creative juices flowing, but it should never replace your unique voice and creativity.

Use it responsibly and STAY HUMAN!

By the way, I’m running a free LINKEDIN CONTENT MINICOURSE for Coaches starting tomorrow (WOO-HOO!).

Besides many cool content and algorithm ideas, I will also provide a quick demo on prompts that coaches can use to make the most out of Chat GPT without losing their voice and authenticity.

Book your spot – the link is in the comments. See you there!

*****

What’s your take?

Should content creators tap Chat GPT for inspiration or avoid it to stay real?

Lemme know in the comments x

7 LinkedIn post ideas for Coaches to ignite your spark ✨

By Attracting clients, LinkedIn No Comments

Are you a Coach who enjoys sharing content on LinkedIn BUT all out of creative fuel this week? Or you just want to get started? Here’re 7 IDEAS to ignite your spark ✨

Sharing content on LinkedIn is a way to help more people, even if they can never afford your services.

And for others to get to know you better before deciding to coach with you.

And it’s important to show up regularly as it can also help you get noticed by the LinkedIn algorithm – flagging that you’re a reliable, active and engaged community member.

So it can help more people find your content and benefit from it.

BUT

Coming up with quality content ideas regularly can be tough.

Here’re my 7 ideas of what you can share:

1. Something your ideal client finds CHALLENGING

Talk about something that was hard for you (or your clients) and is now easy. What was your key takeaway or a process that can help others?

2. Something PERSONAL

Share a personal story and your learnings from it.

People love to hear stories, and knowing that others have been through similar experiences can help them feel less alone.

3. Something EDUCATIONAL

Share something your community would love to learn about.

Eg, tips for acing job interviews or managing a team in times of uncertainty.

What’s the key thing that can make your ideal client feel a LOT better equipped?

4. Something to CELEBRATE

Share anonymized client case studies or testimonials.

If you keep a ‘personal motivation’ folder full of lovely things clients have been saying about your work – it’s time to start sharing it!

Give others an idea of the exciting transformational results coaching can help them achieve too.

5. Something OTHERS ARE TALKING ABOUT

Look at what your coach-colleagues are sharing. See if any of the topics inspire you to share your own perspective on the theme.

Or did you comment on a post talking about something you feel very passionate about? Expand that comment into a post of your own.

6. Something YOU’RE CURIOUS ABOUT

Ask your audience a question.

Something you genuinely want to know about them
OR you’d love to ask advice on
OR run a poll to get ideas for your next post or a workshop event.

7. Something FUN

There is no better way to build rapport with ‘strangers on the internet’ than humour.

Share your recorded ‘happy dance’ after signing up your recent coaching client.

Spread the joy! Our mirror neurons will thank you for that.

There you have it.

If you’d like to learn more strategies on creating LinkedIn content that Sparkles while attracting and inspiring potential coaching clients here – join my upcoming free LINKEDIN CONTENT MINICOURSE for Coaches.

Here’s the link to sign up: https://lnkd.in/eGbV6vFv

Grab your spot and bring a friend if you like!

***

What gets your creative juices flowing for creating content here?

I’d love to learn about your process in the comments 🧚‍♀️

Manifest your dream coaching business 🧘🏻‍♀️ Guided Meditation

By Attracting clients, Mindset No Comments

I grew up with -20C winters ❄️, but I can not stand cold weather, and now shiver like a bunny as soon as it approaches +7C… I always dreamt to live in a land with warm & sunny winters!

It made me think about the Power of Manifesting as I often visualised and felt into the energy of this ideal.

We now live in Spain enjoying sunbathing-worthy days in December and I once again marvel at the power of the subconscious mind to attract to us our heart’s desires.

Whatever goals I aimed to manifest for my career and now own business – I always managed to reach them, even though it often took a bit longer than I hoped…

I now use manifesting work with my clients too.

Just this month I created a 2023 Manifestation practice for coaches in the Fully Booked Coach program, and I wanted to share it with you too.

[I would love to also learn manifesting to its full power for my current health challenges too, but for some reason, I have a block that it’s too complicated to undo… lemme know if you have any ideas. Probably it’s really the time to deep-dive into Dispenza’s work!]

As a Coach, you’re in the business of constantly helping others to clarify and focus on their dreams and hopes.

NOW is the time to focus on your own hopes for 2023. 😇

This guided meditation will help you to get clear on the tangible vision of your practice in 2023, as tap into the Energy of it, so you can bring it closer with less effort and more Joy.

Put your speakers on, get comfy, take a few deep breaths, and listen to this just for the next 8mins: Relax now

Enjoy the Ride! ✨

How do you use manifestation principles in your own coaching work? Lemme know in the comments x

How to attract 12 New Coaching Clients ORGANICALLY on LinkedIn in the next 90 Days?

By Attracting clients, Enrolling clients, LinkedIn No Comments

How to attract 12 New Coaching Clients ORGANICALLY on LinkedIn in the next 90 Days?

I’m about to compare your approach to getting coaching clients on LinkedIn to mushroom picking. True story, stick with me an learn how to land your next 12 clients using only organic methods.

Every Autumn I get VERY excited about mushroom picking! And I only have about 3 months of this exciting treasure hunt. Some days I find a handful of good ones and we make a risotto with it! It’s probably lame but it gives me an adrenaline rush!

So does looking for new clients…

It’s too easy to take this process very seriously, turn it into a stressful task!

BUT it doesn’t have to be that way.

As a Business Coach for New Coaches, I’ve been running my practice for 6 years and been on this cycle of confidence -> crash -> confidence rollercoaster every quarter since the start! And I tell you for sure – IT DOES GET A LOT SMOOTHER with every new season change!!

But you gotta turn it into an adventure, or it’s impossible to build a thriving coaching business and hit your financial goals as a coach.

Finding coaching clients organically on LinkedIn is EASY (you don’t need any complicated tech) BUT can you keep it playful?

STEP 1
PICK A FRUITFUL FOREST SPOT = YOUR TARGET AUDIENCE

Ask experienced mushroom-pickers [Business Mentors] where to look.

Once you get an idea – use LinkedIn filters to create your target list. Keep tweaking your search until you have max 1000 people in your list, so that your niche is not too broad, or your messaging won’t be landing very effectively!

STEP 2
KEEP YOUR EYES ON THE PRIZE 🍄

Spend some quality time on each person’s profile and notice what catches your eye about them.

Send personalised messages to each Human (min 5 a day) mentioning what you find interesting/special about their background or recent experience.

Did they just get promoted? Did they raise money for a charity you admire by cycling through Cornwall?

Be genuine and mention something that truly interests you in their profile in your connection request or longer message to them. In that message – also introduce yourself and invite them to a free Strategy Call.

STEP 3
INVITE THEM TO YOUR BASKET 🧺

Have a powerful Strategy Call or an enrolment conversation, where you can pre-qualify whether you’re a good match to work together.

If you’re speaking to someone you can genuinely help (you found an edible mushroom!) – invite them to your coaching program.

To summarise, this is how you get 12 new coaching clients in 90 days:

5-10 personalised LinkedIn messages to people in your niche a day

5 enrolment conversations a week

1 new client a week

12 new clients a quarter

And so you walk home with a basket full of tasty mushrooms. Enjoy your risotto!

*****

If you’re looking to learn more authentic strategies for building your personal coaching brand on LinkedIn, I’ve got an exciting (and free!) Minicourse coming up – LINKEDIN CONTENT Minicourse for Coaches. I can’t wait to meet you there and show you how to create content on LinkedIn that brings you aligned coaching clients.

Hi, I’m Katrin

Katrin Mantay business mentor for coaches, learn how to get coaching clients organically on LinkedIn with a business coach

I’m a Business Mentor for Coaches, CTI-trained, ICF accredited.

In 2021 I launched the Fully Booked Coach program that helps trained coaches like you hack the business side of it and feel confident that you won’t need to get a job to supplement your coaching income – you can just fully focus on doing what you love.

And what I love doing is helping you do this too because I truly believe that Abundant Coaches will change the World!

Just got my PCC! But… do you need to be ICF-accredited to run an abundant coaching practice?

By Attracting clients, Business tips No Comments

Just got my PCC! But… do you need to be ICF-accredited to run an abundant coaching practice?

I reluctantly applied for my PCC accreditation via ICF just before giving birth this year… Here’s why I decided to do it in such a tender moment.

I’ve been a Career Coach for 5 years before becoming a Business Mentor for Coaches last year.

I received my ACC accreditation in year 3 of my coaching practice.

Strangely, not a single client asked me about it in previous years.

After I got it – 2 potential clients I spoke to knew what it was (out of hundreds!).

Newer coaches often ask me whether they should sort out their ACC before fully emersing themselves in building out their coaching practice.

The simple answer is NO!

You don’t need to be ICF accredited to be earning really well from coaching or be a great coach – so far as you got your proper 100+ hours of quality training done and practiced coaching.

Most individual clients never heard about ICF…

BUT

If you want to be working with Associate Coaching companies or Organisations – then about 90% of them WILL REQUIRE that you are ICF accredited. Usually ACC level is plenty.

I worked for an Associate Coaching company for a year and with a start-up for 3 years after completing my ACC, but they never asked for it…Yet if I wanted to discover more opportunities like that – most likely it would be required.

Coaches wear the ICF badges proudly and talk about the value of “keeping up professional standards”.

No doubt ICF is a pioneer and has done fantastic work in professionalising this new and exciting industry we’re part of, and observing the ethics of it.

At the same time, there are also other ways of keeping up your professional standards and ethics – eg by taking on other coaching trainings for the cost you’d pay to get your ICF accreditation.

After all the mentor hours, ICF fees, CCEU top-ups you’ll end up paying min of £2500. And that’s on top of approx £5000 coaching training program you already paid for…

If your time or financial resources are tight, here’s a quick test to decide if you need to focus on getting your ICF accreditation right now:

✅ you’re looking to work with organisations/ corporates/ associate coaching companies ➡️ DO IT!

❌ you’re looking to work primarily with individual clients ➡️ DON’T BOTHER (at least for now).
Focus on ‘paying yourself back’ but figuring out the business side of it.

So, why did I decide to apply for my PCC amongst all the stress of preparing to birth a baby?

I shifted my focus from Career Coaching to Business Mentoring for Coaches last year.

Since all of my clients are now Coaches themselves, guess what? THEY ALL KNOW WHAT ICF IS!

And actually care for me to be accredited and ‘progressing through the ranks’.

I made up enough hours to apply for PCC a couple of years ago, but finally it made sense to make the time and money investment to get it sorted.

What are your thoughts and experience with getting ICF-accredited?

https://www.credly.com/badges/722f76a9-d945-4c8e-8d48-89f5d004188a/linked_in?t=rh44un

Silly? Impulsive? … you may wonder …

By Attracting clients, Business tips, LinkedIn No Comments

Face of a woman who signed up for yet another $5k coaching programme in the middle of the night!

Silly? Impulsive? … you may wonder …

The first time it happened, I wondered if I got tricked – as I put the phone down after a coach managed to extract that kind of investment out of me.

And then, I started with the process, got breakthroughs, and returned the investment 3 fold in 3 months. And by now, 6 years later, it paid back so many times over that I’d rather not say, as you may think I’m telling porky pies.

I’ve learnt that so far as you do these 2 things right, coaching is pretty much a money, happiness and fulfilment-generating machine!

[hence, my over-excitment in this image – I can tell something REALLY cool is about to happen!]

1.DUE DILIGENCE

Make sure you are handing over your hard earned cash to a legit & talented coach + you have great chemistry.

I usually follow my coaches for 1-2 years before finally signing up at midnight a year later [like last night]. I look at their content, even sometimes ask to speak with their past clients before I sign up.

I often suggest that Coaches who are considering to sign up to my Fully Booked Coach programme do the same! I even sometimes put them in touch with my kickass graduate coaches before they decide.

2.CONFIDENCE

How ready are you to invest yourself into the process?

Yes, the coach will help you prioritise and facilitate breakthroughs, but be honest about how ready you are to put in the work in-between sessions, deal with your ‘saboteurs’, and emerge on the other end – transformed!

I’m sightly embarrassed to admit that with this programme I have now invested into 6 programmes at $5k or thereabout.

But… it has paid off EVERY single time! Not just returning the investment many-fold, but making a HUGE difference to my quality of life.

Last programme I signed up to last year helped me reduce my working hours 5-fold while getting paid twice as much.

So now I make such decisions with a lot of [research &] JOY!

I learnt to TRUST myself that this is not creating a hole in our family budget, but an exciting opportunity that will move us forward.

Bottomline – I’m really excited to be working with you, Shay ☀️ Rowbottom and Jonathan Palmar
I’ve been stalking you for a while…

Have you spent $5k on a coaching programme before? What inspired you to sign up? Did it deliver on the promises?

How do you figure out your niche?

By Attracting clients, Business tips, Enrolling clients No Comments

“How do you figure out your niche?” – I hear from coaches who have struggled to attract clients consistently for over a year while branding as a Life / Transformation / Co-Active / Professional / etc / COACH. … And eventually realise that they NEED a niche (at least when starting out!) in order to be able to attract clients to their practice consistently.

If you’re still resisting this idea (like I have for the whole 1st year of poverty in my coaching practice), then take a few more months before coming back to this post. Bookmark it in the meantime 😉

I do a lot of work helping coaches figure out their Niche in my www.theFullyBooked.coach Business Mastery programme. Because it is THE most fundamental thing to be able to build out a brand and a business.

How do you even write a post here, without speaking to someone in particular? It won’t stand out amongst all the noise…

Anyway, if you’re soooo done struggling without a niche, take a look at this model I designed, taking inspiration from Ikigai – to help you figure out your Zone of Genius in coaching.

Reflect on these 4 elements and find your SWEET SPOT (then drop it in the comments or DM, so I can share my feedback on its viability):

1) 👑 POWER – an area where you have (at least a degree) of credibility and experience (eg role, sector, a stage of life).

As a skillful coach, you WON’T USE your ‘experience’ in that space in coaching sessions. But in the current (quite saturated) world of coaching, it’s hard to consistently sign up clients who are, for example, entrepreneurs, if you never ran your own business.

It’s possible! But you’re swimming against the current, competing with coaches who are also talented plus have that experience.

Even though I worked with a number of CEOs without ever being one, I found it hard to consistently attract more CEO clients.

2) 💖 PURPOSE – genuine passion to coach people in that space.

Yes, we can coach anyone on any topic. But let’s be honest – we feel more fulfilled and excited helping clients achieve certain results over others, and it comes through in our marketing and enrolment conversations.

3) 🦸‍♀️ PEOPLE

Circle of Colleagues, acquaintances, friends. You intimately understand their joys and struggles, you speak their ‘lingo’, and know the right questions to ask in coaching sessions.

Which Circle of your connections do you feel most called to help? What do they have in common?

4) 💰 PROFIT – choose an audience who can pay the rate that feels right for you and can sustain your practice long-term.

Sure, have a few ‘compassion spots’. So far as you have your profitable ‘core niche’ figured out.

I have a workshop coming up for Coaches GAMEPLAN FOR £5K MONTHS – where we do this exercise more in-depth and I describe what to do next once you get more clarity on your niche.

All May spaces are now taken, you can book yourself in for June: https://calendly.com/fully-booked-coach/1?month=2023-04

Have fun exploring!

Social Media for Coaches: how to build a healthy relationship with it, and make it work for you

By Attracting clients, LinkedIn No Comments

Watch this video if you’re a Coach wondering:

– Do I need to be on social media? If so, how often?
– Which platform should I focus on?
– Is it gonna bring me real results?
– How can I make this process enjoyable and stay authentic while posting?

Despite the popular opinion – No! you don’t need to be in people’s faces every single day to build a strong coaching brand online and bring aligned clients to your practice.

In this video I help you overhaul your love/hate relationship with it, so that it starts working for YOU.

And becomes one other channel to express your creativity, empower & inspire others! What are your SM channels? Post the links in the comment, I’d love to take a peek and share some feedback with you privately.

If you’re curious to learn about my 6-month business mastery programme for trained Coaches – book a non-commital chat to discuss your goals and bring some clarity to how you can be earning £5-10k CONSISTENLY in you coaching practice:

Book a free Fully Booked Strategy call

To niche, or NOT to niche as a new Coach?

By Attracting clients, Business tips, Enrolling clients No Comments

I was broke in the first year of my coaching practice and had to take on a part-time job. As a new coach, you’re competing with thousands of other talented coaches graduating every year, as well as more experienced coaches who already created a name for themselves.

So, how do you STAND OUT and build a thriving coaching practice now?

If you’ve been on the fence about ‘NICHING’ to build and grow your own coaching brand – in this video I share with you my experimentations working with a niche and without one. One of these options kept my practice POOR, another helped it SOAR!

  • Do you wanna guess which one’s which?
  • What is your experience working with a niche and without one?

Let me know in the comments. [tag a coaching friend who would appreciate learning more about this] And here’s the link to schedule a call to discuss how the Fully Booked Coach programme can help you go from poor to soar in your coaching practice too:

Book a free Fully Booked Strategy call